Setting Up Defaults and Preferences

You can find your Edelweiss360 preferences here:

Email Template Settings:
Here, you can add default settings to a number of common email fields, as well as a few that are somewhat unique to Edelweiss360.

The ‘Reply To’ address can be overridden in any given campaign and the ‘From’ address is only required if you haven’t yet completed Domain Authentication.

The next few fields control the default header wording for the various possible sections of a campaign, including the title section, events section, and collection section. You’ll also see the option to change the labels of your Buy and Preorder buttons.

Note that you can also associate a URL with your store logo, which appears at the top of each campaign.

“Titles Link to Customer360” is an option that, if turned on, the Buy and Preorder buttons in your emails take customers to the customer-facing portion of 360. This side of 360 isn’t fully functional yet — details to come! Settings for what customers see in that tool can be set in the next set of options, seen below.

Customer App Settings:

The Customer App is a separate but useful part of 360, in which your customers can see upcoming events, browse your shelves, see staff picks and reviews, review titles on their own, create wishlists, and much more. It looks great too!:

The “app” (it’s a website now, with the strong possibility of becoming a native app in the future) will be branded to your store, of course, and you can choose what areas your customers can see. Again, this is an optional “companion” to 360 that you can turn off or on. Learn more here.

Pretty self-explanatory, and incredibly important! It should be easy for your customers to reach you if they want, and to know when you’re open!

This information will be added to every outgoing campaign and will be presented like so:


Initially, we’ll assist you in getting these links set up correctly, but if you’re working on setting them up on your own, just use your website as your guide! First, go to your store’s website and view a title to see how your site’s title URLs are formatted. It will be/should be the same for all your titles (hopefully!). As seen in the example below, you’ll have a “base URL” to which you simply need to add the appropriate ISBN to get to a specific title’s page:

In your 360 title link settings, the addition of {sku} will simply plug in the ISBN to that base URL to link to a specific title. As a result, the Buy buttons in your campaigns will link directly to the appropriate title on your store’s website, making it easy for customers to purchase.

See details here to create your own title-specific Custom URL, if needed.

Although not currently necessary, you can also add a link to your Contact Us page, a good launching page for browsing of your website, and your Search page.

Recommendation Defaults:
Simply make sure the Email selection is checked. The Phone and No Contact Info selections are there for potential future developments.