Edelweiss360 Events

The Events tool in Edelweiss360 allows you to add your upcoming events in an attractive format to be shared with your most relevant and likely customers. To begin, click the Add Event button in the Upcoming Events section:

You’ll then see the “Create New Event” window. Add and edit the relevant details here to begin the process:

Note that the Event Link Key will link this event to your website, so that your customers can hop right to your site for more information, to purchase tickets, etc. You’ll need to be sure that you have your website’s Events Page URL added in your settings.

Get to your Settings under Preferences. There, you can add the URL for your Events page, like so:


Be sure to add {eventKey} at the end there.

So the URL for our super-fun “Make Your Own Chainmail” event would be: https://www.bookwormofedwards.com/event/chainmail since our Event Link Key is listed like so:

Be sure, of course, that you’re using the actual URL for your event on your website. You’re welcome, of course, to use links to Eventbrite or wherever you list your events and want your customers to visit.

When finished, just click the Submit button to create the event placeholder. Once completed, a new screen will pop up that allows you to add an image, an Event Description, and the relevant titles. To add an appropriate image, click the upload button here:

You’ll be asked for a file. Once uploaded, you’ll be able to adjust how it looks a bit. Zoom in or out and adjust the margins for the image on the left. You’ll see the result on the right. Save it!

Connect the relevant title(s) for this event here:

Once you select a title, you’ll see a screen that allows you to officially associate a title with your event. You’ll also see the customers that have purchased the title. Newer upcoming titles won’t have sales associated, but there are other ways to generate connections for your events.

Once a title is associated with our event, you’ll start to see Recommendations (meaning likely customers who have purchased titles comparable to this one).

At the bottom of this screen, you’ll see a spot to add an Event Overview. This is simply a place to provide more information about your event, including links and any other helpful details you generally add to your event marketing.

You can associate as many titles with your event as you like. This process serves to provide you with a list of the most likely interested customers for your event. Customers who have purchased those titles or their comparable titles can be easily added to receive your campaign. For this particular silly (but potentially awesome?) sample event we’ve added a few of the more popular sorts of titles that might be of interest to the sorts of people who might want to sit around and make chainmail in a bookstore:

The numbers in the green bubbles show the number of customers that have purchased the associated titles, as well as other titles listed as comparable titles. Click into one of those bubbles to see a list of customers. You can scroll through and select each to include, or simply select all of them. This is the screen for the Sections customers (blurred out to protect the innocent):

Note that you can dictate a minimum number of purchases from these sections to weed out the “tourists” and target the hardcore chainmail enthusiasts, so to speak.

The Comp Purchases list will show the customers that have purchased the comparable titles, as well as allow you to exclude the titles that may not fit. In this instance, The Little Prince is listed, and is likely not as relevant.

With the relevant customers selected, we now have a list of 142 of this store’s customers that are most likely, based on their past purchases, to be interested in this event!

Your new Event is now listed along with your other Upcoming Events:

You can add your Events to your upcoming campaigns by clicking into the Event itself:

Or while you’re working in the Campaign:

When selecting customers for your campaign, you can pull in those most likely customers by making these selections:

See more about creating campaigns here.