The Events tool in Edelweiss360 allows you to add your upcoming events in an attractive format to be shared with your most relevant and likely customers. To begin, click the + in the Upcoming Events section:
Note that the Event Link Key will link this event to your website, so that your customers can hop right to your site for more information, to purchase tickets, etc. You’ll need to be sure that you have your website’s Events Page URL added in your settings.
Get to your Settings here, under Preferences:
So the URL for our super-fun “Make Your Own Chainmail” event would be: https://www.bookwormofedwards.com/event/chainmail since our Event Link Key is listed like so:
Be sure, of course, that you’re using the actual URL for your event on your website. You’re welcome, of course, to use links to Eventbrite or wherever you list your events and want your customers to visit.
When finished, just click the Submit button to create the event placeholder. Once completed, a new screen will pop up that allows you to add an image, an Event Description, and the relevant titles. To add an appropriate image, click the upload button here:
Once you select a title, you’ll see a screen that allows you to officially associate a title with your event. You’ll also see the customers that have purchased the title. Newer upcoming titles won’t have sales associated, but there are other ways to generate connections for your events.
Once a title is associated with our event, you’ll start to see Recommendations (meaning likely customers who have purchased titles comparable to this one, or have purchased titles from the same store category and more. It’s up to you!)
At the bottom of this screen, you’ll see a spot to add an Event Overview. This is simply a place to provide more information about your event, including links and any other helpful details you generally add to your event marketing.
Now, the Recommendation piece. This process serves to provide you with a list of the most likely interested customers for your event. The “Recommendation” part means that when you send your next round of emails, those customers’ emails will include information about this event. For this particular silly (but potentially awesome?) sample event we’ve added the Fiction Fantasy store section, as well as a few of the more popular sorts of titles that might be of interest to the sorts of people who might want to sit around and make chainmail in a bookstore:
The numbers in the green bubbles show the number of customer that have purchased the associated titles,as well as other listed as comparable titles, as well as customers who have purchased titles from either the Fiction Fantasy section or Science Fiction section of this store. Click in to one of those bubbles to see a list of customers. You can scroll through and select each to include, or simply select all of them. This is the screen for the Sections customers (blurred out to protect the innocent):
Note that you can dictate a minimum number of purchases from these sections to weed out the “tourists and target the hardcore chainmail enthusiasts, so to speak.
The Comp Purchases list will show the customers that have purchased the comparable titles, as well as allow you to exclude the titles that may not fit. In this instance, The Little Prince is listed, and is likely not relevant.
With the relevant customers selected, we now have a list of 142 of this store’s customers that are most likely, based on their past purchases, to be interested in this event! They’ll receive an email with this event, along with their other personalized and relevant Recommendations when you see fit.
Your new Event is now listed along with your other Upcoming Events: