Edelweiss+Analytics subscribers currently send a daily file that includes their sales and current inventory, which are, of course, then fed in to the various charts and graphs in Edelweiss Analytics. Edelweiss360 will require a supplemental feed that includes customer data for full funcitonality. This data will be used in Edelweiss360 to help you create dynamic, personalized recommendation emails sent to your customers as often as you choose. You’ll be able to market events to relevant customers, alert them to upcoming titles they’re likely to find personally relevant, as well as provide insight in to your stores offerings that are pertinent to their interests.
You have control over what goes out to your customers, of course, but your level of involvement is really up to you. Every email is personalized and branded as coming from your store.
Customers can click on a title to learn more and order if they’d like, from whichever e-commerce site you use.
You control the frequency and the content of emails that go to your customers. (Note that your customer emails are not shared with any third parties.)
Regardless of whether customers order online or in the store, you can track how many of your emails convert to sales!
There are multiple ways to quickly create attractive Campaigns, from your Most-Ordered frontlist titles, your best sellers by section, staff reviews, tagged titles, personalized collections, your stock level, and more. These are all matched with your customers’ purchase history to create a unique set of recommendations that are sent out in an attractive and simple email branded for your store.
You can also take advantage of Collaborative Marketing opportunities, in which participating publishers will pay you for including their titles in your emails.