Edelweiss+Analytics subscribers currently send a daily file that includes their sales and current inventory, which are then fed into the various charts and graphs in Edelweiss+Analytics. Edelweiss360 will require a supplemental feed that includes customer data for full functionality. This data will be used in Edelweiss360 to help you create dynamic, personalized recommendation emails to send to your customers as often as you choose. With the targeting power of 360, you’ll be able to pinpoint the most-likely-to-be-interested recipients (based on their purchase history) of each campaign you create, enabling you to share the right store offerings with the right customers. Of course, you can use Edelweiss360 any way you’d like – if targeted marketing isn’t what you’re after, you can send a campaign to your entire list of customers or to any sub-group you choose.
There are multiple ways to quickly create attractive campaigns, from your most-ordered frontlist titles, your bestsellers by section, soon-to-be-released titles in a particular genre, gift ideas, staff reviews, personalized collections, and more. Every email is personalized and branded as coming from your store.
Because Edelweiss360 pulls title data (including cover images and descriptions) straight from Edelweiss+, campaign creation is quick and easy.
Customers can click on a title or the Buy button shown above to learn more and make a purchase from whichever e-commerce site your store uses.
You completely control the frequency and the content of emails that go out to your customers. (Note that your customer emails are not shared with any third parties).
Once you’ve sent a campaign, track how many of your emails convert to sales!
You can also take advantage of Collaborative Marketing opportunities, in which participating publishers will pay you for including their titles in your emails.