While you can be sure that the titles in your email go to your ecommerce website by setting your Defaults and Preferences, you may want to override that every now and then to send your customers to a different page.

Or, you may have a website that uses a different or less orthodox method for title listings. For those occasions, there is an easy way to create a custom URL for a title.

Open the detail page for the title in question. The URL you’ll see for this title is based on your Default Settings. Click the Edit button to change it!

Simply add a valid URL and click Save. Now, when this particular title is added to a campaign, your customers will be directed to this custom URL.

Of course, if this is a temporary redirect, you can always update the URL. Click on Edit again, and “Delete” the custom URL. Your default settings will take over again.